Belch, George E. <br/><br/>
Introduction to advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - 2nd ed. 
 - Homewood, IL :  Irwin,  c1993. 
 - xxxii, 836 p. : ill. ; 28 cm. 
<br/><br/> Glossary : p. G1 - G15.  
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0256105162 0256108250 (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823   / B41 1993