TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Introduction to advertising and promotion: an integrated marketing communications perspective 
SN  - 0256105162 0256108250 (International ed.)
AV  - HF5823  B41 1993
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Glossary : p. G1 - G15.; Includes bibliographies
ER  -