Pride, William M. Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. - 8th ed. - Boston : Houghton Mifflin, c1993. - xxvii, 817p. : col. ill. ; 24 cm. Glossary : p. G1 - G20. ISBN: 0395629659 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / P93 1993