Marketing research
an applied orientation
Malhatra, Naresh K.
creator
text
xx
Englewood Cliffs, N. J
Prentice Hall
c1993
19uu
monographic
eng
xxxv, 857 p. : ill. ; 25 cm.
Naresh K. Malhatra.
Includes references and index.
Marketing research
Marketing research
Methodology
0130099864
100602
20201029161535.0