TY  - BOOK
AU  - Malhatra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0130099864
PY  - 1993///
CY  - Englewood Cliffs, N. J.
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes references and index
ER  -