Advertising excellence / Courtland L. Bovee ... [et al.]. - New York : McGraw-Hill, c1995. - xxxvi, 561 p. : col. ill. ; 22 cm. - McGraw-Hill series in marketing . Glossary : p. G1 - G13. Includes bibliographical references and index. ISBN: 007006847X Subjects--Topical Terms: Advertising LC Class. No.: HF5804 / Ad9 1995