Bateson, John E. S. <br/><br/>
Managing services marketing :  text and readings / 
John E. G. Bateson. 
 - Fort Worth :  Dryden Press,  c1995. 
 - xvii, 679p. : ill. ; 26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030986664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.