Czinkota, Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - Fort Worth :  The Dryden Press,  c1995. 
 - xxix, 815p. : col. ill. ; 25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030983428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.