Rotzoll, Kim B. Advertising in contemporary society : perspectives toward understand / Kim B. Rotzoll and James E. Haefner with Steven R. Hall. - 3rd ed. - Urbana : University of Illinois Press, c1996. - xii, 209p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 0252022122 Subjects--Topical Terms: Advertising LC Class. No.: HF5821 / R74 1996