Rotzoll, Kim B.

Advertising in contemporary society : perspectives toward understand / Kim B. Rotzoll and James E. Haefner with Steven R. Hall. - 3rd ed. - Urbana : University of Illinois Press, c1996. - xii, 209p. : ill. ; 23 cm.

Includes bibliographical references and index.

0252022122


Advertising

HF5821 / R74 1996