Batra, Rajeev Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N. J. : Prentice Hall, c1996. - xiii, 754 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 013520917X Subjects--Topical Terms: Advertising--Management LC Class. No.: HF5823 / B32 1996