Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora. 
 - 9th ed. 
 - Chicago :  Irwin,  c1996. 
 - xxiii, 772p. : col. ill. ; 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256139504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.