Williams, Martin <br/><br/>
Interactive marketing :  building loyalty one to one / 
Martin Williams. 
 - 2nd ed. 
 - Sydney, Australia :  Prentice Hall,  c1997. 
 - xiv, 368p. : ill. ; 22 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0774806334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interactive marketing.