Burnett, John <br/><br/>
Introduction to marketing communication :  an integrated approach / 
John Burnett, Sandra Moriarty. 
 - London :  Prentice Hall,  c1998. 
 - xxxv, 659p. : col. ill. ; 21 cm. 
<br/><br/> Glossary : p. G1 - G18.  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0132690853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising campaigns
<br/><br/><label>LC Class. No.: </label>HF5415.123   / B93 1998