Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - [7th ed.]. 
 - Boston :  McGraw-Hill,  c1998. 
 - xxv, 760 p. : ill. ; 26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0256218951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--Case studies--United States
<br/><br/><label>LC Class. No.: </label>HF5415.33   / U6H31 1998