Marketing management / 
Richard P. Bagozzi ... [et al.]. 
 - Englewood Cliffs, N. J. :  Prentice Hall,  c1998. 
 - xxii, 718 p. : ill. ; 26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0023051620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.