Lehman, Donald R. <br/><br/>
Marketing research / 
Donald R. Lehman. 
 - Reading, Mass :  Addison-Wesley,  c1998. 
 - xx, 780 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0321014162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.