Perreault, William D. <br/><br/>
Basic marketing :  a global managerial approach / 
William D. Perreault Jr. and E. Jerome McCarthy. 
 - 13th ed. 
 - Boston :  McGraw-Hill,  c1999. 
 - xxiv, 791p. : col. ill. ; 28 cm. 
 - The McGraw-Hill series in marketing .
<br/><br/> Glossary : p. G1 - G12. Includes indexes. 
<br/><br/><label>ISBN: </label>0071158332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.