Kotler, Philip Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, N. J. : Prentice Hall, c2004. - xxix, 661 pages : color illustrations ; 28 cm Glossary : p. G1 - G11. References : p. R1 - R30. ISBN: 0131018612 Subjects--Topical Terms: Marketing LC Class. No.: RUS HF5415 / K84 2004