Perreault, William D. <br/><br/>
Basic marketing :  a global managerial approach / 
William D. Perreault and E. Jerome McCarthy. 
 - 15th ed. 
 - Boston :  McGraw-Hill,  c2005. 
 - xLi, 793p. : col. ill. ; 23 cm 
 - McGraw-Hill series in marketing .
<br/><br/> Glossary : p. G1 - G2. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072525231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.