Madlangbayan, Innah Ricci D.

The Bread Express Innah Ricci D. Madlangbayan, Cristine Joy G. Panganiban and Ayessa Mae M. Romano - Indang, Cavite : Cavite State University- Main Campus, 2017 - xix , 71 pages : illustrations ; 28 cm.

Entrepreneurial Development Project (Bachelor of Science in Business Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management College of Economics, Management and Development Studies (CEMDS), Department of Management

MADLANGBAYAN, INNAH RICCI D., PANGANIBAN, CRISTINE .JOY G., ROMANO, AYESSA MAE M. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. May 2017. Ms. Betsy Rose S. Fidel.
The Bread Express was an enterprise development project conducted by the three Bachelor of Science in Business Management Students namely; Innah Ricci D. Madlangbayan, Cristine Joy G. Panganiban and Ayessa Mae M. Romano. The said project was conducted from January 12, 2017 to April 7, 2017 and was based at the Naic, Cavite.
The project aimed to determine the viability and profitability of the Pandepao that was offered by the entrepreneurs and to provide different variants of pan de sal which have not been offered by the competitors yet. It also aimed to gain knowledge and understanding from the operation of a food production project. Identify the problems encountered throughout the business and suggest possible solutions.
The business used cost-based pricing in order to come up with the selling price for every product. The business target market includes the students of Halang Elementary School and the commuters from Naic Grand Terminal and the bus stop at Petron-Naic. To promote their products, the entrepreneurs used different marketing strategies such as direct marketing, and advertising through posing tarpaulins and posing on social media such as Facebook.
During the 88-day period of business operation that started second week of January, the highest volume of production was month of March. For the entire operation, The Bread Express was able to generate a total sales of P90, 248 and a net income P24, 360.22. The business' Gross Profit Margin (GPM) was 34.19 percent, Net Profit Margin (NPM) was 26.99 percent, Return on Investment (R01) was 81.20 percent, and the Return on Assets (ROA) was 44.81 percent.



Food industry and trade
Bread industry
Bread--Marketing
Small business
Business enterprises

338.19 / M26 2017