Bell, Julia  <br/><br/>
Consumer behaviour and service management / 
by Julia Bell. 
 - Los Angeles, California :  Tritech Digital Media,  2020 
 - 1 online resource (200, pages) :  color illustrations. 
<br/><br/> Log-in to the https://www.tdmebooks.com/ is required to read this e-book.  
<br/><br/>1. Consumer behaviour : an introduction -- 2. Customer integration management -- 3. Business buying behaviour -- 4. Customer value and service management --<br/>5. Consumer and buying decision process --  6. Service sector growth 
<br/><br/><label>ISBN: </label>978-1-7996-7250-0 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing<br/>Business and management
<br/><br/><label>LC Class. No.: </label>HF5415.32  / B41 2020