Ogden, Claire

Customer relationship management / by Claire Ogden. - Los Angeles, California : Tritech Digital Media, 2020. - 1 online resource (130, pages) : color illustrations.

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Introduction -- 2. Co-creation --3. Customer service. -- 4. Customer experience -- 5. Customer loyalty programs

978-1-7996-9622-3 (e-book)


Customer relations
Business & economics--Customer relations

HF5415.5 / Og2 2020