Coates, Kathryn

An introduction to information design / Kathryn Coates & Andy Ellison - London : Laurence King Publishing, c2014. - 208 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

Introduction -- 1. What is information design? Definitions of information design; A brief history of information design; Why is information design necessary? What are the different types of information design? -- 2. Information design for specific audiences: Identifying the audience and their needs; Defining the audience; Activity: How to identify your audience; Internationalism; Inclusivity; Visual impairment; Hints and Tips: Designing for visual impairment; Case study: Designing for a target audience -- children -- 3. Structuring information: Grids; Hierarchy of information; Dynamic composition and gesture; Sequence of information; Hints and Tips: Organizing information; Hints and Tips: Using a grid; Hints and Tips: Setting up the grid; Case study: Grid structure and hierarchy -- 4. Legibility and readability: Understanding legibility and readability; Readability: colour, tint and tone; Legibility, readability and contrast; Weight, size and scale; Typographic elements; Glossary of typographical terms; Graphic elements; Imagery; Hints and Tips: Visibility and contrast; Hints and Tips: Colour-coding; Hints and Tips: Choice of typeface, weight and scale; Case study: Illustration in information design; Case study: Graphics in information design -- 5. Realizing the design through appropriate media: Explanation of media; Choosing appropriate media; The difference between print and digital; Designing for different digital platforms; Computer data visualization; Exhibition design and design for the environment; Hints and Tips: Knowing the possibilities of media; Case study: Maintaining a brand's visual identity across different media -- 6. Experimentation and inspiration for the design process: Why is experimentation and inspiration important? Lateral thinking; Inspiration for design; Editing data for inspiration; The importance of trying out ideas; Hints and Tips: Taking inspiration from the world around you; Case study: Inspiration for the design process; Case study: Visual mapping -- 7. Information design in practice: print, interactive and environmental: Design outcomes; Routes for print-based information design; Case studies: Print-based information design; Routes for interactive information design; Case study: Interactive information design; Routes for environmental information design; Case studies: Environmental information design -- 8. Information design in practice: multi-platform delivery: Using multiple platforms; Case study: Interactive exhibition design; Case study: Environmental and interactive wayfinding; Conclusion

Information design is the visualization of information through graphic design. This guide provides a creative, informative and practical introduction to the general principles of information design. With chapters on understanding the audience, structure, legibility and readability, selection of media, experimentation and multi-platform delivery, the book gives a complete overview of this fundamental aspect of visual communication.


eng

9781780673387 1780673388


Graphic arts
Graphic design (Typography)
Commercial art
Visual communication

NC997 / C63 2014