Blythe, Jim Principles & practice of marketing / Principles and practice of marketing Jim Blythe. - 3rd edition. - Los Angeles : Sage, c2014. - xxvii, 772 pages : color illustrations ; 27 cm. Includes bibliographical references and index. ISBN: 9781446274002 (pbk.) LCCN: 2013937185 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / B62 2014