TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising: principles and practices 
SN  - 0130162051
AV  - HF5823 W46 1992
PY  - 1992///
CY  - Englewood Cliffs, N. J
PB  - Prentice Hall
KW  - Advertising
ER  -