Lamb, Charles W. Jr. <br/><br/>
Essentials of marketing / 
by Charles W. Lamb Jr., Joseph F. Hair Jr. and Carl McDaniel. 
 - 2nd ed. 
 - Australia :  South-Western College Publishing,  2001. 
 - xxviii, 579 pages :  illustrations ;  25 cm. 
<br/><br/><label>ISBN: </label>9812403132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / L17 2001