Evans, Joel R. <br/><br/>
Marketing / 
by Joel R. Evans and Barry Berman. 
 - 4th ed. 
 - New York :  MacMillan Publishing,  1990. 
 - xxix, 780 pages :  illustrations ;  25 cm. 
<br/><br/><label>ISBN: </label>0023344016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5416  / Ev1 1990