Marketing /
Brian Tracy.
- New York : American Management Association, c2014
- 104 pages ; illustrations ; 17 cm.
- The Brian Tracy success library .
Includes index.
The purpose of a business -- Four approaches to successful marketing -- Three key questions in marketing -Market research and market intelligence -- Customer-focused marketing -- Why people buy -- Competitive analysis -- Achieving competitive advantage -- The marketing mix -- Positioning strategies -- Four principles of marketing strategy -- Choosing the battlefield -- Military principles of marketing strategy -- Marketing tactics of diversion and dissuasion -- Practice the “firstest and mostest” strategy -- Use the “hit ‘em when they ain’t” strategy -- Dominate a market niche -- Creative marketing growth strategies -- Utilize other ways to sell -- The bundle of resources concept -- Four ways to change your business
Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus groups to fuel better decisions, fulfill a basic emotional need for buyers, determing the correct price point for your offerings, become truly customer-focused, make the most of your distribution channels, master the concepts of specialization, differentiation, segmentation, and concentration, give customers a reason to switch from your competitors, and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche