De Fleur, Melvin L. <br/><br/>
Understanding mass communication :  liberal arts perspective / 
Melvin L. DeFleur. 
 - 6th ed. 
 - Boston,  Mass :  Houghton Mifflin,  c1998. 
 - xviii, 587 p. : ill. ; [some col.] : 23 cm. 
<br/><br/> Glossary : p. 564-576.  
<br/><br/>Includes references. 
<br/><br/><label>ISBN: </label>0395871123 paper back 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P90   / D36 1998