Amparo, Melinda D.

R and M gift shop / by Melinda D. Amparo and Rosielle C. Federico - Indang, Cavite : Cavite State University- Main Campus, 1999. - xiii, 39 pages : illustrations ; 28 cm.

Enterprise Development Project (BS Business Management--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management and Developmental Studies (CEMDS) College of Economics, Management and Developmental Studies (CEMDS)

AMPARO, MELINDA D. AND FEDERICO, ROSIELLE C. “R & M Gift Shop” : An Enterprise Development Project, Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite, April 1999. Adviser, Mrs. Nelia E. Feranil .

A four-month operation of a gift shop located at Pangil, Amadeo, Cavite was conducted from November 1998 to February 1999. The project aimed to : enable the students to apply their knowledge in business management; develop their business handling capabilities and develop different marketing strategies. .

The project involved retail selling of gift items through in-store retailing and personal selling. The price of merchandise was based on the two methods of pricing; cost-oriented method and the demand oriented method. The project employed different promotional strategies such as giving discounts or price reduction and raffle promo. The target market was the residents of Pangil, Amadeo, Cavite and other neighboring communities.

The enterprise was considered profitable which obtained a 65 percent return on investment and a profit margin of 35 percent.

The occasional buying of customers was one of the problems encountered during the conduct of the study. To solve the problem, personal selling was practiced by the enterprise. Another problem met was the sudden increase in the merchandise prices.

This was considered a problem because the products’ market was price sensitive. The partners planned to continue the project which will serve as an additional source of income in the future In the continuation of the project, the partners were planning to add other product lines like fast moving grocery items to expand their market. )



Marketing

658 / Am1 1999