Garrovillas, Eduardo P. Out-of-the-box : marketing principles that work and make sense for marketing students, faculty, and practitioners / Eduardo P. Garovillas. - Mandaluyong City : Books Atbp Pub., c2013. - xxvi, 257 p. ; 22 cm. References : p. 253-257. ISBN: 9710412402 Subjects--Topical Terms: Marketing--PhilippinesMarketing--Management--Philippines LC Class. No.: HF5415.12 / G19 2013