Crisostomo, Isabelo T. Advertising : background, theory or practice / Isabelo T. Crisostomo. - Metro Manila : National Book Store, c1993. - 355p. : ill. ; 22 cm. Bibliography : p. 329 - 343. ISBN: 9710854992 Subjects--Topical Terms: Advertising LC Class. No.: HF5814 / C86 1993