Garrovillas, Eduardo P. Out-of-the-box : marketing principles that work and make sense / Eduardo P. Garrovillas. - Mandaluyong City : Books Atbp. Pub. Corp., c2007. - xxiv, 261 p. ; 23 cm. Includes bibliographical references. ISBN: 9789710388431 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / G19 2007