Walters, Roger L. Broadcast writing : principles and practices / by Roger L. Walters. - 2nd ed. - New York : McGraw-Hill, 1994. - xix, 604 pages : ill. [visuals]. cm. - McGraw-Hill series in mass communication. . ISBN: 0070680310 Subjects--Topical Terms: Broadcasting--Authorship LC Class. No.: PN1990.9 / A88W17 1994