Kerin, Roger A. <br/><br/>
Marketing in Asia /  
Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius. 
 - Second edition. Asia Global edition. 
 - New York :   McGraw-Hill Education,   c2013. 
 - lvi, 822 pages :  illustrations ;  28 cm 
<br/><br/> "Printed in the Philippines."--Copyright page. 
<br/><br/>Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process. 
<br/><br/><label>ISBN: </label>9789814626040 981462604X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia
<br/><br/><label>LC Class. No.: </label>HF5415.12  / K45 2013