Small business for dummies /
by Eric Tyson and Jim Schell.
- Fifth edition
- Hoboken, NJ : John Wiley & Sons, Inc., c2018
- xxviii, 436 pages ; 24 cm
- For dummies .
Includes index
Part 1: Getting started with small business -- Is small business for you? -- Laying your personal financial foundation -- Finding your niche -- First things first: crafting your business plan -- Making financing, ownership, and organizational decisions -- Part 2: Buying an existing business -- Exploring buying a business -- Finding the right business to buy -- Evaluating a business to buy -- Negotiating terms and sealing the deal -- Part 3: Running a successful small business -- The owner’s responsibilities in the start-up and beyond -- Marketing: products, pricing, distribution, promotion, and sales -- Tapping technology -- Keeping your customers loyal -- Managing profitability and cash -- Learning from the experiences of others -- Part 4: Keeping your business in business -- Finding and keeping superstar employees -- Providing employee benefits -- Handling regulatory and legal issues -- Mastering small-business taxes -- --Cultivating a growing business -- Part 5: The part of tens -- The mistakes you don’t want to make -- Ten tips for small-business success -- Ten ways the 2017 tax reform bill benefits small business.
"Are you trying to launch or grow a small business? There’s lot to know, but fear not – these two small business experts have compiled all the tools you need in this easy-to-understand guide. From creating a business plan and securing financing to applying technology, managing staff, and handling marketing, you’ll find out what it takes and benefit from an objective, holistic approach to small business success. Whether you have a great idea for a start-up or want to buy an existing business, here’s the advice you need to make it work."--Back cover