Schneider, Gary

A Simplified approach to e-commerce / Gary Schneider. - Philippine edition. - Pasig City : Cengage Learning Asia, 2013. - xvii, 477 pages : illustrations ; 23 cm

"This edition is reprinted with license from Course Technology, a part of Cengage Learning."--Copyright page. "Printed in the Philippines by Hiyas Press, Inc."--Copyright page.

Part 1 Introduction -- The Second wave of global e-business -- E-business technology basics --- Part 2 Business Strategies for Electronic Commerce -- E-business revenue models -- Selling to consumers online -- Selling to business online -- Virtual communities -- Part 3 Technologies for Electronic Commerce -- E-business law and taxation -- Online security -- Online payment systems -- Integration -- Implementing e-business initiatives.

9781285911755 128591175X


Electronic commerce
Internet marketing

HF5548.32 / Sch5 2013