Kalacas, Maria Rellie B.

Hospitality and tourism marketing : a global perspective / by Maria Rellie B. Kalacas. - Oakville, ON : Canada Society Publishing, 2020 - 1 online resource (230, pages) : color illustrations.

https://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l

Include bibliographical references and index

1. Hospitality and tourism marketing process -- 2. The marketing environment of the hospitality and tourism sector -- 3. Social media marketing : hospitality and tourism sector -- 4. Consumer behavior : hospitality and tourism market -- 5. Marketing communication and organizational strategy -- 6. Impact of marketing on the hospitality and tourism sector and individual tourists -- 7. Managing the marketing tactics -- 8. The future of hospitality and tourism sector

Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.

9781774075647 (e-book)


Hospitality industry--Marketing
Tourism--Marketing

TX911.3 / K12 2020