TY  - BOOK
AU  - Mutya, Ruby F. Alminar
TI  - Fundamentals of advertising
SN  - 9789719654797 (pbk.)
AV  - HF5823  M98 2017
PY  - 2017///
CY  - Manila :  
PB  - Unlimited Books Library Services & Publishing, Inc.
KW  - Advertising
N1  - Includes bibliographical references; Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media

UR  - http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=d32618168e758373d9f83c05fa84bb4c
ER  -