Consumer behavior and marketing research / 
3G University, International Institute of Management & Technology Studies, 3G E-Learning. 
 - [UAE]   :  3G Elearning FZ LLC,  c2013 
 - xi, 203 pages :  illustrations ;  28 cm 
<br/><br/>Introduction to consumer behavior -- Research in understanding consumer behavior -- Individual influences on consumer behavior -- External influences on consumer behavior -- On-line decision making and CRM -- Electronic customer relationship marketing -- The marketing research system -- Sampling -- Data instruments. 
<br/><br/><label>ISBN: </label>9789382669319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.32  / T41 2013