02802nam a22003257a 4500
OSt
20220207104119.0
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9789671463604
CvSU Main Campus Library
rda
eng
HF5415.13
K12 2017
18056
Kamarulzaman, Yusniza
author
Marketing management /
Yusniza Kamarulzaman, Nor Khalidah Abu.
First edition.
Malaysia :
Oxford University Press,
2017.
xi, 443 pages :
illustrations ;
25 cm
rdacontent
text
rdamedia
unmediated
rdacarrier
volume
Oxford revision series
Includes index.
Defining marketing management -- Developing marketing strategies and plans -- Marketing information systems and environmental analysis -- Marketing research and forecasting demand -- Consumer market analysis -- Business market analysis -- Competitor analysis -- Market segmentation, targeting and positioning -- Product strategy -- New product development -- Services management -- Pricing strategy -- Distribution channel strategy -- Integrated marketing communications strategy -- Global marketing -- Relationship marketing and customer -- Relationship management -- Marketing ethics.
"The Oxford Revision Series: Marketing Management is ideal for students preparing for examinations. It summarizes key concepts and practices of marketing management which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing management, and is divided into four parts: understanding marketing management, analyzing marketing opportunities, managing the marketing mix, and managing current issues. The chapters on services management, global marketing and marketing ethics reflect the latest developments in the field.
Key Features: Designed in line with the undergraduate syllabus of marketing management. Wide topic coverage suitable for quick revision of marketing management. Provides case studies and current examples from Malaysia and across the globe. Includes discussion questions and answer guides in every chapter for better grasp of topics. Highlights important concepts using suitable charts, tables and figures for quick review and recall."--Back cover.
Fund 164
Great Books Trading
Purchased
09/10/2019
77707
NEJ
PHP 3,068.10
2019-08-621
2019-1-0508
366
Marketing
Management
18060
Abu, Nor Khalidah
author
http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44c398f14b827428418850afff94e8ce
Click here to view the table of contents
lcc
BK
0
0
lcc
0
3
NFIC
CVSUMAIN
CVSUMAIN
RES
2019-09-10
Fund 164
RUS
3068.10
0
RUS HF5415.13 K12 2017
00079828
2022-02-07 00:00:00
http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44c398f14b827428418850afff94e8ce
2022-02-07
BK
77707
37122
37122