Morrison, Alastair M. <br/><br/>
Hospitality and travel marketing / 
Alastair M. Morrison. 
 - 2nd ed. 
 - Albany, New York :  Delmar Pub.,  c1996. 
 - x, 567p. :   ill. ;   23 cm. 
<br/><br/> Glossary : p. 548 - 549. Includes index. 
<br/><br/><label>ISBN: </label>0827366205 hard bound 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourist trade--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3   / M3M83 1996