Abbey, James R.
Hospitality sales and advertising /
James R. Abbey.
- Mich. : Educational Institute, c1989.
- xii, 513 pages : illustrations ; 29 cm
Glossary : p. G500 - G507. Includes bibliographical references and index.
0866120483
Hospitality industry--Marketing.
Advertising--Hospitality industry.
TX911.3 / Ab1 1989