Principles of marketing management / 
Felicitas U. Evangelista, Dominador A. Clemente, Jr. ... [et al.]. 
 - Metro Manila :  National Book Store,  c1984. 
 - xx, 611 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9710804111 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.