TY  - BOOK
AU  - Evangelista,Felicitas U.
AU  - Clemente,Dominador A.,Jr
TI  - Principles of marketing management
SN  - 9710804111
PY  - 1984///
CY  - Metro Manila
PB  - National Book Store
KW  - Marketing
KW  - Marketing management
N1  - Includes bibliographical references
ER  -