Lao, Felix M. <br/><br/>
Marketing cases / 
Felix M. Lao, Jr. 
 - Pasig City :  Anvil,  c1997. 
 - 588 pages :  illustrations ;   25 cm 
<br/><br/> References : p. 581. 
<br/><br/><label>ISBN: </label>9712706664 paper bound 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415  / L29 1997