Shoemaker, Stowe <br/><br/>
Principles of marketing leadership in hospitality and tourism :  strategies and tactics for competitive advantage / 
Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. 
 - 4th ed. 
 - [Manila, Philippines :  Pearson Education South Asia],  c2007. 
 - xxv, 661 pages :   color illustrations, maps ;   28 cm 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>978981069820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3   / M3Sh7 2007