Philtranco service enterpises Inc., Pasay City
Tuscano, Rey Ann S.
creator
author
Buena, Ma. Corazon A.
adviser
text
xx
Indang, Cavite
Cavite State University- Main Campus
2001
19uu
monographic
eng
xiv, 68 pages : illustrations ; 28 cm.
TUSCANO, REY ANN SERNAL. "Philtranco Service Enterprises, Inc. Pasay City." Undergraduate Field Study, Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite 2001. Adviser: Mrs. Ma. Corazon A. Buena.
A field practice was conducted from October 17, 2000 to January 10, 2001 to expose the trainee to the management operation of the firm and at the same time apply the knowledge learned in the classrooms. Specifically, it aimed to: provide information about the activities of the administration department of the firm; describe the marketing practices of PSEI; and, identify the problems encountered by the firm and recommend feasible solutions to the problems identified. Philtranco Service Enterprises Inc. is engaged in the bus transportation business. It is consistently the most outstanding bus company for almost 86 years now. Information were obtained through interviews conducted with the company personnel and observation of the company's organization and management practices, service operations and marketing strategies. Due to the confidentiality of some records, the financial aspect was not given emphasis. The focus of the field study was on the administration department where the trainee was assigned. The daily activities in the administration department include recruitment of qualified employees for a specific job position, job evaluation, evaluation of salaries of personnel, upgrading benefit services of each employee and other labor relation activities. Reliability, comfort, fast and safe services are considered as the firm's major attraction customers. Five hundred units of buses are running to provide transport service of superior value in Metro Manila, Southern Luzon, Visayas and Mindanao through cost effectiveness. The firm provides terminals and booking stations for the convenience of its passengers and to further increase its market. Advertisement through yellow pages and comics magazines are the promotion tools used by the company. The most common problems faced by the firm are bus accidents. Prospects of a bus accident is a common problem faced or anticipated by most transport companies. To reduce the risk of accidents, the company should conduct monthly seminars to its drivers and conductors regarding ways of preventing road accidents and ensuring the safety of customers. The said seminar should be required and for free in order to encourage drivers and conductors to attend and become interested. Work assignment at the administration department involved doing clerical works such as filing of 201 files, computing, typing, and encoding of sickness benefits, photocopying important documents, encoding of meal allowance of drivers and conductors, transferring of files and receiving telephone calls.
by Rey Ann . Tuscano.
Field Study (BSBM - - Marketing) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS)
Submitted copy for the University Library 06/04/2001 FS-47
Marketing
Philtranco service enterprises Inc
380.1 T87 2001
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