Kotler, Philip Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - Englewood Cliffs, N. J. : Prentice Hall, c1996. - xv, 704p. : ill. (chiefly col.) ; 25 cm. Includes bibliographical references. ISBN: 013858267X Subjects--Topical Terms: Marketing.Tourist trades.Hospitality industry.