Wiley international encyclopedia of marketing / editor's-in-chief, Jagdish Sheth, Naresh Malhotra. - Chichester, West Sussex, U. K. : Wiley, 2011. - 7 v. : ill. ; 26 cm. ISBN: 9781405161787 (set) Subjects--Topical Terms: Marketing--Encyclopedias.Advertising--Encyclopedias.Consumption (Economics)--Encyclopedias.